Placed: Dayan Yar joins Ten Square Games as Chief Product Officer
We are delighted to announce the placement of Dayan Yar as Chief Product Officer of Ten Square Games. Reporting directly to Ten Square Games CEO Andrzej Ilczuk, he will have responsibility for managing their portfolio of games.
Founded in 2011 in Wrocław, Poland, Ten Square Games is a leader in free-to-play mobile gaming. The Company has been listed on Warsaw Stock Exchange since 2018. Known for titles like Fishing Clash and Hunting Clash, the company is committed to crafting engaging, realistic experiences that captivate millions of players globally. In 2021, Ten Square Games expanded its portfolio by acquiring the Italian studio Rortos, known for realistic flight simulators, and launched its latest game, Wings of Heroes, in October 2022. The company employs over 300 people across its various locations.
Dayan Yar’s career spans 17 years of significant achievements in product strategy, game design, and innovation. Originally pursuing studies in nuclear physics with dreams of becoming an astronaut, his career path shifted when he created a game during his final year of college. That project, a sci-fi MMO strategy game, went on to win MMO of the Year, launching his journey into the gaming industry.
Since then, Dayan has worked extensively on action RPGs, MMORPGs, and card games in roles such as game designer, systems designer, and economy designer. In 2016, he transitioned to the mobile gaming industry, focusing on product management. His expertise spans a variety of genres, including social casino, card games, and casual titles, such as Words with Friends.
Dayan has held pivotal roles at industry leaders such as DeNA, Playstudios, Zynga, and SciPlay, contributing to both live games and new game development. At Zynga, he led efforts on Hit it Rich, achieving a 68% increase in revenue bookings and a 43% growth in payer percentage, while spearheading features that improved early user experiences and boosted revenue per install by 44%. During his time at Jackpot Party, Dayan was responsible for managing the company’s largest title, delivering $400 million in gross revenue and expanding revenue bookings by 14% in 2023, marking the 7th consecutive quarter of double-digit growth for a 12-year-old product.
Commenting on the appointment, Peter Franks, Partner at Neon River commented, “The mobile games sector is a key area of expertise for us at Neon River and we are delighted to have helped secure Dayan as the new Chief Product Officer at Ten Square Games. I’m confident Dayan’s deep experience of building and managing world-class mobile games will be of great value to Ten Square Games“.
Andrzej Ilczuk, CEO of Ten Square Games commented,”2024 was a year of immense effort by the TSG team, who showed exceptional dedication in identifying obstacles to the growth of our main products and understanding the evolving needs of our players. This invaluable effort has laid the groundwork for our next chapter. Combining our team’s insights with Dayan’s vast experience in overcoming market challenges and driving product excellence, we are confident that we are on the best possible path to recovery and growth.”
About Neon River
Neon River is an executive search firm that specializes in working with games clients around the world. If we can help you in the future, please email us at hello@neonriver.com
See Also
- Our list of the top leaders in mobile gaming
- Our guide to the mobile games industry